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... while recent years have seen food snobs protest about their usage in modern day recipes, new research from mintel finds hot canned meat is well and truly back on the menu, as britain rediscovers the joys of this store cupboard staple ... sales of hot canned meats* are steaming ... continued promotional activity has helped hot canned meats to grow its share of the canned meat market at the expense of cold meats by attracting new users ... today, hot canned meats account for as much as 56% of the canned meat market, with as many as one in five brits now buying canned meatballs and minced beef ... vivianne ihekweazu, senior fmcg analyst at mintel said: “canned meats have continued to battle their perception as a lower quality substitute to fresh meat ranges ... in 2008 when delia smith launched her book “how to cheat at cooking”, some consumers were enraged at the suggestion that tinned mince could be substituted for fresh mince in the recipes ... however, it showed consumers the versatility of canned meats and the fact that it could serve as a substitute for fresh meat in recipes - something which appears to have resonated ... ” hot on the heels of canned meats is the bean which has been the star performer in the canned meals market
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